YOUNG ORIGINALS

Startup agency MANA asked me to brand YOUNG ORIGINALS, a coaching programme for people aged 16-27. I designed a brand identity, website, a social media grid, posters, merch.. Anything really.

Hitting a visual tone of voice that appeals to this specific age group is never easy: they’re critical as hell. However; the available slots for coaching were filled within 48 hours of going live, which implies we hit the right one.