Skyscrapers

VISUAL IDENTITY - REBRANDING

Skyscrapers acts as an intermediary between freshly graduated top level students and the corporate job market, and offers them coaching and traineeships.
I was asked to rebrand their visual identity, and design the coursework materials for their trainees. Their logo was a preexisting fixture that needed to be kept in place, but I slightly modified it: I fixed the spacing and tweaked the proportions until a more balanced logo emerged. I took the shape of the so called pulse in the logo, and used it as a basis for the branding.

The color system differentiates between the communication towards their trainees (warm hues) and corporate clients (cool hues).

TL;DR:

  • Visual identity
  • Branding