CAIWAY

VISUAL IDENTITY - REBRANDING

A large part of ISP Caiway’s communication consists of price and product communication. While their products consist of a service, most ISP’s showcase them as if they were tangible products by mocking up fake packaging boxes. I set out to find a new way to approach the visual representation of the product, stripped away any hint of faux packaging and came up with a system to present the ‘contents’ of their product in a more organic way. 

TL;DR:

  • Rebranding